About Us

The Million Dollar Bull Team Challenge (MDBTC), conceived in 2010, is a revolutionary concept allowing Bull Team owners an opportunity to showcase their bovine talent in a competitive and lucrative format. During twenty (20) select Professional Bull Riders, Inc. (PBR) Pendleton Whisky Velocity Tour events across the United States, fifty-one (51) MDBTC Teams consisting of 2 bulls per team compete head to head for $72,000 in prize money per event. The top twenty-two (22) MDBTC Teams in Tour Season points will compete for $315,000 with the 2025 MDBTC Tour Season Finals Champion receiving $100,000 and a custom Hyo Silver trophy buckle. Since its inception, the Million Dollar Bull Team Challenge has paid out in excess of $15 Million dollars. PBR+ is the new home of LIVE PBR Pendleton Whisky Velocity Tour events featuring the bulls of the Million Dollar Bull Team Challenge! PBR+ is a streaming subscription offering unprecedented access to PBR video content, including live events, replays and on-demand content. PBR+ is available as a CTV app (Apple TV, Google TV, Fire TV, Roku – and more to come!), a mobile app (iOS and Android) and at PBRplus.com. In addition - select 2025 PBR Pendleton Whisky Velocity Tour events will be live on Ride Pass available on Merit+ and Pluto TV. With a growing audience of over 50 million global users on PlutoTV, PBR RidePass streams for FREE – no fees, no passwords. Follow the BTC on all major social media platforms as Million Dollar Bull Team Challenge and CBRBull. For more information visit www.CBRBull.com or email [email protected].